FEATURE/Kohl's Brings Madagascar to Shoppers
Kohl's Department Store has partnered with DreamWorks Animation to offer the exclusive book version of the highly anticipated movie, Madagascar, along with three exclusive plush of leading Madagascar characters - Alex the Lion, Gloria the Hippo and a Prodigious Penguin.
Beginning May 9, as part of its Kohl's Cares for Kids® program, Kohl's stores across the country will feature the exclusive items for $5 each with 100 percent of the net profits benefiting 89 children's hospital in Kohl's markets across the country. The items will also be available online at www.kohls.com.
"We are excited to be a part of this highly anticipated movie release," said Julie Gardner, senior vice president of marketing for Kohl's. "We anticipate a great response to the exclusive Madagascar book and plush from Kohl's shoppers, who, by buying this movie-related merchandise, will help raise millions of dollars for our Kohl's Cares for Kids® hospital partners nationwide."
Madagascar is the highly-touted computer animated comedy by DreamWorks Animated SKG. It stars four Central Park Zoo animals who find themselves washed ashore on the exotic island of Madagascar. The civilized New York zoo animals must learn to survive in a strange land and, in doing so, discover the true meaning of the phrase, "it's a zoo out there." Leading actors provide the voice for the movie's lead characters, and include Ben Stiller, David Schwimmer, Chris Rock and Jada Pinkett Smith.
The Madagascar book and plush are part of the Kohl's Cares for Kids® program, which focuses on supporting health and education opportunities for children. The items are the latest in a successful line of merchandise made especially for sale at Kohl's in support of children's hospitals.
MENOMONEE FALLS, Wis, Monday May 9, 12:00 pm ET
Includes Exclusively Offering Madagascar Children's Book and Plush
Kohl's sale of movie merchandise benefits children's hospitals nationwide
Beginning May 9, as part of its Kohl's Cares for Kids® program, Kohl's stores across the country will feature the exclusive items for $5 each with 100 percent of the net profits benefiting 89 children's hospital in Kohl's markets across the country. The items will also be available online at www.kohls.com.
"We are excited to be a part of this highly anticipated movie release," said Julie Gardner, senior vice president of marketing for Kohl's. "We anticipate a great response to the exclusive Madagascar book and plush from Kohl's shoppers, who, by buying this movie-related merchandise, will help raise millions of dollars for our Kohl's Cares for Kids® hospital partners nationwide."
Madagascar is the highly-touted computer animated comedy by DreamWorks Animated SKG. It stars four Central Park Zoo animals who find themselves washed ashore on the exotic island of Madagascar. The civilized New York zoo animals must learn to survive in a strange land and, in doing so, discover the true meaning of the phrase, "it's a zoo out there." Leading actors provide the voice for the movie's lead characters, and include Ben Stiller, David Schwimmer, Chris Rock and Jada Pinkett Smith.
The Madagascar book and plush are part of the Kohl's Cares for Kids® program, which focuses on supporting health and education opportunities for children. The items are the latest in a successful line of merchandise made especially for sale at Kohl's in support of children's hospitals.
MENOMONEE FALLS, Wis, Monday May 9, 12:00 pm ET
Includes Exclusively Offering Madagascar Children's Book and Plush
Kohl's sale of movie merchandise benefits children's hospitals nationwide
Comments