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Access Integrated Technologies, Inc. ("AccessIT") (Amex: AIX) today announced its Access Digital Media subsidiary has delivered and projected DreamWorks SKG Studios' newest major release, "Madagascar," to 11 digitally equipped theaters around the country. The animated film, featuring the vocal talents of an all-star cast including Ben Stiller, Chris Rock, David Schwimmer, and Jada Pinkett Smith, opened nationally on Friday, May 27th in both digital and analog formats. In agreement with DreamWorks, AccessIT provided, under commercial terms, digital content management and secure delivery of the film, via satellite, to 11 AccessIT digitally equipped theaters in the U.S. A total of 12 screens are booked to show the film through this agreement. "Madagascar's" release is a milestone for AccessIT. For the first time, a major film is being shown on three 2K digitally-equipped screens in a single theatre, the company's owned and operated, sta

Rick Munarriz nailed this one. In a preview of DreamWorks Animation's (NYSE: DWA) latest outing at the domestic box office, Rick theorized that Madagascar might perform on par with the animation company's previous release Shark Tale. According to early estimates at boxofficemojo.com, he was right: Madagascar took in approximately the same amount in its debut Friday-through-Sunday time frame ($47.1 million) as did Shark Tale in its own opening weekend ($47.6 million). Adding in Memorial Day brings the film to an estimated opening total of $61 million. It was almost a given that Star Wars: Episode III - Revenge of the Sith would remain in the top spot. And the logic that powered Rick's supposition about the first-weekend monetary dynamics was sound. But my gut told me that this was going to be at least a $50 million-plus three-day weekend for the crazy animated animals and their goofy on-screen antics. One issue that affected the film's prospects was Viacom's (NYSE: V

Week-end 05/31/05 - Box Office (USD): 1- Star Wars: Episode III $70.750.000 2- Madagascar $61.000.000 3- The Longest Yard $60.000.000 Top Movies 1. Star Wars: Episode III - Revenge of the Sith 2. Madagascar 3. The Longest Yard

Roaring Laughs in 'Madagascar' ABC News – USA There's got to be some way to get them to Madagascar. "Madagascar" is going to be this summer's "Shrek." Even when the story loses steam, the jokes don't. Grade: B Assessing 'Madagascar' San Francisco Chronicle - San Francisco,CA,USA The real test will come in video sales, not at the box office. The pressure on "Madagascar" video sales is especially high because DreamWorks Animation, based in Glendale (Los Angeles County), missed its first- quarter earnings target due to a big disappointment in "Shrek 2" video sales. Krispy Kreme Introduces Madagascar(TM) Doughnut Yahoo News (press release) – USA In celebration of DreamWorks Animation's new computer animated feature film Madagascar(TM), Krispy Kreme Doughnuts, Inc. (NSYE: KKD) is delighted to introduce a limited time offer of a Madagascar(TM) Tropical Sprinkle Doughnut at participating U.S. retail stores. Madagascar(TM)

In celebration of DreamWorks Animation's new computer animated feature film Madagascar(TM), Krispy Kreme Doughnuts, Inc. (NSYE: KKD) is delighted to introduce a limited time offer of a Madagascar(TM) Tropical Sprinkle Doughnut at participating U.S. retail stores. Madagascar(TM) opens on May 27th in over 3,700 theaters nationwide in the U.S. Madagascar(TM) Tropical Sprinkle Doughnuts are Original Glazed doughnuts dipped in chocolate icing and covered in tropical-colored sprinkles. Madagascar(TM) doughnuts will be offered at participating U.S. Krispy Kreme retail stores through May 29. Moviegoers who bring in their Madagascar(TM) ticket stub on opening weekend (May 27 - 29) to participating Krispy Kreme stores nationwide will receive a free Madagascar(TM) Tropical Sprinkle Doughnut. Yahoo News (press release) - USA WINSTON-SALEM, NC, May 25 /PRNewswire-FirstCall

For audiences, "Madagascar" is a buddy comedy, but for investors, it's a suspense film. And the suspense won't end when box office figures for the opening weekend come out. They'll just be a starting point for speculation on the real potential thriller: home video sales. The video, which accounts for the majority of most films' revenue, won't come out until November. "We look at the theatrical release of every movie as a promotion for the DVD. If it does well theatrically, that's a big advertisement for the film on home video," said David Miller, an entertainment analyst with investment bank Sanders Morris Harris' Los Angeles office. The pressure on "Madagascar" video sales is especially high because DreamWorks Animation, based in Glendale (Los Angeles County), missed its first- quarter earnings target due to a big disappointment in "Shrek 2" video sales. After "Shrek 2," the sequel to the popular fractured f

Relocation became a common theme for the characters and production staff of DreamWorks' latest animated film, "Madagascar," which opens tomorrow. The movie's story involves a zebra, giraffe, hippopotamus and lion who are to be transferred from the cushy confines of New York City's Central Park Zoo to a Kenyan animal reserve. Through the meddling of a crack team of penguins, the four friends instead find themselves in the untamed wilds of Madagascar, which leads to plenty of hilarious situations. For the makers of the film, moving was a bit less amusing. Usually, producers, directors, writers and staff members convene in the same city for several weeks or months to prepare for and execute a movie shoot. "Madagascar" producer Mireille Soria, whose credits include "Sinbad: Legend of the Seven Seas" and "Spirit: Stallion of the Cimarron," immediately had a logistical problem in that she could not get her entire team to commit

Technologie - Toute la puissance offerte par les outils informatiques a été exploitée pour les besoins du nouveau film d'animation produit par DreamWorks. Un travail sur 4 ans qui illustre les progrès technologiques réalisés depuis les premiers opus du genre. Pour le film d'animation Madagascar, qui a pour héros les pensionnaires d'un zoo et des centaines de lémuriens au pelage fourni, les animateurs de DreamWorks ont dû repousser les limites de la technologie, afn de produire des effets à la fois accrocheurs et crédibles. Le moindre poil de chaque animal représente une ligne de code informatique, soit un nombre incalculable d'algorithmes compressés et restitués pour créer les images d'une seule scène. Alex le lion, par exemple, a 1,7 million de poils sur la tête représentés chacun par une série de 1 et de 0. «Les données n'ont jamais été aussi nombreuses; nous avons dû les restituer, les éclairer, les obscurcir», explique Philippe Gluckman, superviseur des eff

"Madagascar Family Fun Day" will take place across the county and will include food, games, prizes (every child that attends gets a free drawing ticket for the chance to win prizes) and raffles ($1 each) with 100 percent of the proceeds from the raffles going to the Delaware County Fire Departments located in the hosting towns, Clifton Heights, Upper Darby, Drexel Hill and Holmes in Ridley Township. Some of the prizes and raffle items include LeapPad Learning Systems from LeapFrog, Sound books, DVD Trivia games and Activity Books (all with the "Madagascar" theme), tickets to Great Adventure, a bike, tickets to the Kutztown Folk Festival, restaurant gift certificates and more. "To help speed the recovery of lost or stolen children" the Pennsylvania Free Masons will be volunteering and inviting, parents attending "Madagascar Family Fun Day" to enroll their children for free in "The PA Chip Program" and get a free child identification kit

Kohl's Department Store has partnered with DreamWorks Animation to offer the exclusive book version of the highly anticipated movie, Madagascar, along with three exclusive plush of leading Madagascar characters - Alex the Lion, Gloria the Hippo and a Prodigious Penguin. Beginning May 9, as part of its Kohl's Cares for Kids® program, Kohl's stores across the country will feature the exclusive items for $5 each with 100 percent of the net profits benefiting 89 children's hospital in Kohl's markets across the country. The items will also be available online at www.kohls.com. "We are excited to be a part of this highly anticipated movie release," said Julie Gardner, senior vice president of marketing for Kohl's. "We anticipate a great response to the exclusive Madagascar book and plush from Kohl's shoppers, who, by buying this movie-related merchandise, will help raise millions of dollars for our Kohl's Cares for Kids® hospital partners nation

Step aside Moons over My Hammy®, this May and June at Denny's, it'll be Moons over Madagascar in celebration of the company's promotion with DreamWorks Animation's computer animated comedy, Madagascar, in theaters May 27. Beginning May 16 through June 20, Denny's has created Madagascar Mania, in an effort to reach consumers with an imaginative and compelling program that leverages the excitement of Madagascar while expanding the film's awareness inside and outside its restaurants. "Denny's is definitely the place for families to be this summer. Each Denny's restaurant will celebrate the movie with fantastic in-restaurant merchandising, movie character masks and finger puppets, chances to win trips to the San Diego Zoo and great new desserts -- all designed to capture the fun and adventure of Madagascar," said Margaret Jenkins, Denny's chief marketing officer. Guests of all ages will be greeted with a veritable jungle of fun when they arrive

"A lot of my life has been wrapped up in this one thing. I can walk away from this now 'cause I feel it's the best I could do ... this is the film that people want to see," says Star Wars: Episode III-Revenge of the Sith Director George Lucas of his blockbuster film, which is expected to be the highest-grossing and most anticipated film of the summer season. Premiere's May issue, on sale nationwide today, takes an in-depth look into the end of the Star Wars story, which concludes a saga that began nearly 30 years ago. Talks with the entire cast including cover boy Hayden Christensen about the challenges he's faced since taking the role of everyone's favorite villain are featured in this blowout issue. "It's clear that not only sentiment about this being the last Star Wars movie is at work here -- how Anakin becomes Darth is primal stuff, and Episode III looks like the real deal," comments Premiere Editor-in-Chief Peter Herbst. In addition to

The Malagasy artist Modeste Hugues win the World Music Award at the International Songwriting Compétition (ISC), Nashville, Tennessee, United States - The International Songwriting Competition (ISC) announced the winner for its annual competition of 2004. Modeste, an artist of Madagascar, now based in London (England), win in the category of the World Musique. ISC received more than 11.000 entries of 77 countries in its third year of competition. The prices at ISC include more than $100.000 (USD) cash and that shared by 50 winner in the 16 categories.

If life is a zoo, your kids get a chance to play their part with ``Madagascar,'' the new video game based on Dreamworks' upcoming animated film. Loaded into a portable game player, ``Madagascar'' engages players in the world of four New York zoo animals and their crafty penguin sidekicks as the city animals discover their true instincts when an adventurous journey lands them on the remote island of Madagascar. Players become Alex the lion, Marty the zebra, Melman the giraffe or Gloria the hippo, and must master each character's unique skills and learn to live on their own as they explore a variety of diverse environments from New York's urban streets to a giant cargo ship to the isolated beaches and exotic animal-filled jungles of Madagascar. Activision's ``Madagascar'' is coming to store shelves May 24, three days before the movie's release. Suggested retail price is $39.99 for the game that runs on Sony's PlayStation2, Microsoft's X