Madagascar set for ATM:ad deal

The two-week deal will run across ATM:ad’s network of cashpoints in Asda stores throughout the UK until shortly after the film hits the movie screens on 15 July.

The campaign will feature activity on receipts issued by the machine and through the on-screen transactions.

Planning and buying for the campaign was carried out by ZenithOptimedia and Meridian Outdoor.

Alastair Patrick, outdoor planner at Meridian Outdoor, said: “Madagascar is a fun, family oriented movie which will appeal to parents and kids of all ages.

“We have used ATM:ad at Asda before very successfully so we knew that it would be the right medium for our target market.

“We had no hesitation in making this campaign an integral part of UIP’s overall promotional plan for the launch of the film.”

By Kevin May

ATM:ad has been selected by United International Pictures to help promote the forthcoming release of Madagascar, the new animated adventure from DreamWorks.

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