Mizz unveils 'clinger' media first
The 29 June edition of IPC teen title Mizz will carry the Madagascar-themed clinger – a plastic sheet that sticks to any surface using static instead of adhesive – in a deal brokered by the publishing house’s Innovator division and Zed Media, on behalf on United International Pictures.
The clinger features all the characters from the Madagascar movie and measures 8.4 inches by 5.8 inches.
Susan Nuttall, IPC Innovator’s creative co-ordinator, who negotiated the deal with Tom Jackson from Zed Medial, said: “The Madagascar clinger is a prime example of the standout that can be achieved when creativity and technology are combined.
“This is the first time that a clinger has been used in UK media and we were really keen to get it out there.”
Jackson, a senior planner-buyer with Zed, added: “We wanted to do something that was both interactive and retainable to the readers of Mizz as well as raising their awareness of the upcoming UIP release.
“The static clingers were just the ticket for this film and to be the first one in the UK adds another element of excitement to the film launch.”
By Kevin May
IPC has claimed a UK Media first after launching a new kind of insert – known as a clinger – to promote Madagascar, the latest children’s animated film from the DreamWorks stable.
The clinger features all the characters from the Madagascar movie and measures 8.4 inches by 5.8 inches.
Susan Nuttall, IPC Innovator’s creative co-ordinator, who negotiated the deal with Tom Jackson from Zed Medial, said: “The Madagascar clinger is a prime example of the standout that can be achieved when creativity and technology are combined.
“This is the first time that a clinger has been used in UK media and we were really keen to get it out there.”
Jackson, a senior planner-buyer with Zed, added: “We wanted to do something that was both interactive and retainable to the readers of Mizz as well as raising their awareness of the upcoming UIP release.
“The static clingers were just the ticket for this film and to be the first one in the UK adds another element of excitement to the film launch.”
By Kevin May
IPC has claimed a UK Media first after launching a new kind of insert – known as a clinger – to promote Madagascar, the latest children’s animated film from the DreamWorks stable.
Comments